Opportunity:
Senior Brand Designer
Lambda

Left to Right: Robert Half Workplace 2025, Link21 Engagement and Outreach, Link21 Phase 0 Report to the Public

What I bring to this role:
With over a decade of experience in design, creative strategy, and brand storytelling, I bring a deep understanding of how to translate complex ideas – especially those shaped by technology – into clear, human-centered narratives. My background with in-house teams and top agencies, including Robert Half, Publicis, and Digitas, has honed my ability to create brand systems that balance strategic clarity with emotional impact. At Robert Half, I helped tell the story of how AI, AR, and digital transformation are redefining the Future of Work, while at Link21, I led brand design initiatives supporting sustainable innovation in public transit. At Lambda, I look forward to shaping a cohesive visual identity that makes the power of AI more transparent, approachable, and inspiring for every user.
Selected work:
Brand building / Art Direction / Marketing DESIGN
Transforming the
Robert Half Brand
During my tenure as an Art Director (Global Brand) at Robert Half over eight years, I led teams of talented designers in creating impactful marketing pieces, digital ads, websites, and videos. Our collaborative efforts focused on modernizing the brand and distilling its story, staying true to our core values to win new business and deepen relationships with long-term clients.
Future of Work report download. gated landing page.
Brand building / Art Direction /
PRESENTATION / COLLATERAL DESIGN
Link21: BART & Capitol Corridor map the future of transportation in Northern California
As lead designer for the Link21 program, a future-oriented joint venture between BART and Capitol Corridor, I played a key role in a comprehensive brand refresh and the development of diverse collateral to support this ambitious transportation initiative. Link21 aims to revolutionize connectivity and mobility within the Northern California Megaregion by enhancing rail services and infrastructure. My work included creating visually compelling posters, engaging social media content, and informative brochures, all designed to elevate the program's visibility and foster community engagement.
Consumer Brand Advertising
With over a decade of experience in digital display advertising, I've had the privilege of working with top brands and agencies to create eye-catching and effective ad campaigns that captivate audiences worldwide.
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