In the ambitious rebranding of Robert Half, we embarked on a journey to unify its various sub-brands under a cohesive master brand strategy. Through meticulous research and collaborative efforts, we identified the essence of each brand and strategically aligned them to resonate with our target audience. By leveraging consumer insights and market trends, we crafted a master brand strategy that seamlessly integrated all brands under the Robert Half umbrella, ensuring consistency in messaging and visual identity while allowing each sub-brand to maintain its unique identity. This holistic approach not only strengthened the overall brand presence but also provided a clear and unified experience for our audience, fostering trust and recognition across all touchpoints.
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