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Brand building / Art Direction /
PRESENTATION / COLLATERAL DESIGN
PRESENTATION / COLLATERAL DESIGN
TEST: Link21: BART & Capitol Corridor map the future of transportation in Northern California
As the lead designer for the Link21 program, I played a key role in a comprehensive brand refresh and the development of diverse collateral to support this ambitious transportation initiative. Link21 aims to revolutionize connectivity and mobility within the Northern California Megaregion by enhancing rail services and infrastructure. My work included creating visually compelling posters, engaging social media content, and informative brochures, all designed to elevate the program's visibility and foster community engagement.
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Brand building / Art Direction / Marketing DESIGN
Transforming the
Robert Half Brand
Robert Half Brand
During my tenure as Art Director (Global Brand) at Robert Half over eight years, I led teams of talented designers in creating impactful marketing pieces, digital ads, websites, and videos. Our collaborative efforts focused on modernizing the brand and distilling its story, staying true to our core values.