Creating Community
Link21
In my work on the Link21 project, I focused on fostering a sense of community and making the brand more relatable to people across Northern California. Through strategic design and thoughtful messaging, I aimed to highlight the human impact of improved connectivity and mobility. By creating engaging and accessible content for various platforms, including posters, social media, and brochures, I helped to build a narrative that resonated with diverse communities. This approach not only elevated the program’s visibility but also cultivated a sense of shared purpose and connection among stakeholders, bringing the vision of Link21 closer to the people it serves.
